Objectives
- Reduce CPA (cost per lead)
- Reduce overall spend
- The the number of leads as steady as possible.
Implementation
- Optimised conversion tracking
- Switched bidding strategy to target-CPA
- Gradually reduced tCPA to test if the AI could find conversions at lower prices
Result
Cost per lead was reduced by 20% while the number of leads remained steady. The marketing ROI therefore improved significantly.
Category: Clients
Date: September 16, 2021