Objectives

  • Reduce CPA (cost per lead)
  • Reduce overall spend
  • The the number of leads as steady as possible.

Implementation

  • Optimised conversion tracking
  • Switched bidding strategy to target-CPA
  • Gradually reduced tCPA to test if the AI could find conversions at lower prices

Result

Cost per lead was reduced by 20% while the number of leads remained steady. The marketing ROI therefore improved significantly.

Category: Clients
Date: September 16, 2021