Visible Ads Drives Exceptional Ecommerce Growth for CFW, Shortlisted for UK Ecommerce Awards 2024
Visible Ads transformed CFW’s Direct-2-Consumer ecommerce performance, achieving remarkable results and earning a nomination for the prestigious UK Ecommerce Awards. Learn how our expertise in search engine marketing can elevate your online business.
Services Provided
- Amazon PPC
- Amazon Marketplace Consultancy
- Google PPC
- SEO Consultancy
1020%
Google Ads Return On Ad Spend
700%
Amazon Ads Return on Ad Spend
68%
UK D2C Sales Increase
66%
UK Organic Traffic Growth
The Challenge: Revitalising Stagnant Sales
CFW, a leading catering equipment and supplies provider, faced stagnant sales due to economic headwinds. The loss of a major client further exacerbated the situation, prompting the need for a strategic ecommerce solution.
Google Targeting
Hero Customer Buyer Persona: Carefully crafted & laser targeted
Performance Max & Search: A/B tests & negative keywords added manually.
Budget & Bid Adjustments: Weekly adjustments based on 500% minimum ROAS ROI.
Ethical Bidding: Avoided bidding on competitor products to preserve click budget and efficiency.
Amazon Targeting
We never maximise bids nor spend in order to preserve client budget and campaign efficiency.
The Solution: Targeted Search Ads and Conversion Rate Optimisation
Visible Ads implemented a multi-faceted approach, leveraging Google Ads and Amazon Ads to target high-intent customers and optimize product listings. The strategy focused on:
Precise Audience Targeting
We identified and and reached high-income households and catering businesses through tailored campaigns.
Performance-Driven Campaigns
We utilised Performance Max and AI-powered targeting to maximise visibility and conversions.
Conversion Rate Optimisation
We enhanced product listings and implemented Subscribe & Save options to boost sales.
Transparent Live Data Reporting
We provided live, weekly, monthly data performance updates through custom dashboards and reports.
Overcoming Challenges
Visible Ads successfully navigated various challenges, including:
Client’s Lack of Experience: Provided comprehensive training and support to bridge the knowledge gap.
Technical Issues: Resolved data feed errors and implemented robust tracking mechanisms.
Regulatory Hurdles: Adapted to Amazon’s HFSS regulations to ensure compliance and campaign continuity.
Reporting & Budget Management
Performance was reported weekly and monthly via ROI tracking sheets and PDF reports. Budgets increased by 10% weekly when the 500% ROI target was met and reduced if underperforming. A custom “LIVE ROI dials” dashboard was built for senior management.
The Results: Extraordinary Growth and ROI
The campaign delivered exceptional results, far exceeding CFW’s initial goals:
Google Ads: Achieved over 1000% ROI, generating substantial sales revenue.
Amazon Ads: Delivered a remarkable 700% ROI, driving significant growth.
Overall Sales: Increased total UK sales by 68% within 12 months.
Organic Traffic: Grew organic traffic by 66% through free SEO training.
Google Ads: Resulted in 10 X ROI (ROAS of 10.02).
Organic Traffic Growth
CFW’s organic traffic grew by 66% due to free SEO training from Visible Ads.
Amazon Sales Growth
PPC and product listing optimization increased total UK sales by 68%.
Unlock Your Ecommerce Potential with Visible Ads
The outstanding success of this campaign, recognized by its shortlisting for the UK Ecommerce Awards 2024,underscores Visible Ads’ expertise in driving ecommerce growth. Our strategic approach, data-driven insights, and commitment to transparency deliver exceptional results for our clients.
Partner with Visible Ads today and experience the transformative power of search engine marketing for your online business.
Overall, our experience with Visible Ads has been exceptional. Their commitment to delivering results, professionalism, and expertise has made them a trusted partner in our business growth. We highly recommend Visible Ads to any company looking to enhance its digital marketing efforts and achieve outstanding performance in the online marketplace.
David Archer, Managing Director, Sephra Europe Limited & Chocolate Fountain Warehouse
