We're thrilled to announce that Visible Ads has been shortlisted for the prestigious UK ecommerce Awards 2024! This nomination is a testament to our team's dedication and the exceptional results we deliver for our clients. We're particularly proud to share the story of our successful partnership with Chocolate Fountain Warehouse (CFW), a leading catering equipment and supplies provider.
CFW's Challenge: Navigating a Changing Landscape
Like many businesses, CFW faced significant challenges, including stagnant post-COVID sales and the loss of a key supermarket client. Recognising the potential of D2C ecommerce, they sought a partner to help them capitalise on this opportunity.
Visible Ads: A Catalyst for Growth
Visible Ads stepped in to revitalise CFW's online presence and drive sales through strategic paid search campaigns on Google and Amazon.
Our Strategic Approach:
Targeted Audience Engagement:Â We identified and engaged high-income households and catering businesses through tailored Google and Amazon Ads campaigns.
Performance-Driven Optimisation:Â We continuously scaled ad budgets to maximize visibility and sales while maintaining a strict minimum Return on Ad Spend (ROAS) target.
Conversion Rate Enhancement:Â We optimised product listings, implemented promotions, and introduced "Subscribe & Save" options to encourage repeat purchases.
Transparent Data Insights:Â We provided CFW with real-time performance data through custom dashboards and reports.
Overcoming Obstacles:
We addressed CFW's initial lack of D2C expertise through comprehensive training and support. We resolved technical challenges, including data feed errors and tracking implementation, and ensured full compliance with Amazon's HFSS regulations.
Exceptional Results:
Our collaboration with CFW yielded remarkable results:
Google Ads:Â Achieved a 1000%+ ROAS, driving substantial revenue growth through strategic scaling.
Amazon Ads:Â Delivered a 700% ROAS, fuelling significant growth and high rates of subscription renewals.
Overall D2C Sales:Â Increased UK D2C sales by 68% within 12 months.
Organic Traffic Growth:Â Achieved a 66% increase in organic traffic through dedicated SEO training.
Client Testimonial:
"Our experience with Visible Ads has been exceptional. Their commitment to results, professionalism, and expertise has made them a trusted partner. We highly recommend them to any company seeking to enhance their digital marketing and achieve outstanding online performance." â David Archer, Managing Director, Sephra Europe Limited & Chocolate Fountain Warehouse
UK Ecommerce Awards Nomination: Recognition of Excellence
Our shortlisting for the UK ecommerce Awards is a tremendous honour and validates our dedication to delivering impactful results for our clients.
Unlock Your Ecommerce Potential with Visible Ads' Conversion Growth Blueprint
Are you ready to transform your website visitors into loyal customers? Visible Ads' Conversion Growth Blueprint guarantees a return on your investment by driving high-quality traffic and optimising your landing pages for maximum conversions. We connect your hero products with your ideal customers and craft compelling offers that drive sales. Say goodbye to guesswork and hello to sustainable, profitable growth. Enquire today.