We Design Ads For E-Commerce Funnels That Convert
We love our customers and work hard to help them run a profitable business.
Therefore, we will only run Pay-Per-Click (PPC) ads once we have evaluated your sales funnel. We want to make sure that your funnel converts sufficiently to achieve your marketing ROI objective.
To achieve this, we offer two complimentary conversion-rate-optimisation (CRO) consultancy services to our PPC clients: the “Perfect Customer Avatar” and “Hook, Story, Offer” methodology.
Hook, Story, Offer!
This framework for selling outlines three stages in the decision-making journey: Â from attention-grab, via discovery and evaluation to making an irresistible offer to close the conversion.
It is a universal framework, which can be used in any marketing channel to structure our sales and marketing messages for maximum results.
Your Perfect Customer Avatar
We create your perfect customer’s avatar profile(s) so you can get a much clearer picture of your core target segment. You will get to know their
- Pain points
- Questions
- Desires
- Roadblocks
- Results
- … and MORE!
This is a critical step in your marketing: getting a clear picture of who you are selling to and how to communicate with them!
Boosting Your E-Commerce Funnel
Funnels appear to be linar, but they are not. Until customers become loyal subscribers they move back and forth between the discovery stages. Google keeps a very close eye on it… and so do we!
Using the two above methodologies in combination with our technical experience we will ensure that you funnel runs and converts smoothly throughout the discovery process.
We grab the customer’s attention with a contextual hook in the advert or search result’s preview title.
The keywords in your advert will match your website content to maximise relevance and reduce the cost-per-click.
We use emotional triggers to evoke curiosity & FOMO significantly improving Click-Trough-Rate.
Once the customer is aware of your brand and product, we ensure you tell your story in a compelling matter.
Often, customers linger, leave and come back without purchasing.
We ensure that we fully engage with them using the correct language once the customer is discovering and evaluating your product’s story.
You close the deal by offering an irresistible offer – something the customer cannot refuse.
Loyalty and better Customer-Lifetime-Values (LTV) are built by subscription services, which offer significant benefits or discounts.
Experts in FUNNELS & ADS
We optimise your ads to fit your sales funnel.
Leads
Average Sales Increase
Grow Revenue
More efficient ads mean your budget will buy more clicks and conversions.
Content Marketing
Optimising your keyword strategy is the foundation to successful search campaigns
The Perfect Message
Delivering the right message at the right time as the secret to your success.
Hook, Story, Offer
Our process to generate more leads
Finding More Customers
We find you more leads with better keywords and smarter exclusions
Richer Adverts
We use the full richness of adverts & ads extensions to maximise CTR
