Paid-Search & SEO Campaign
homes2let is a respected name in the lettings sector, offering a unique guaranteed rent property management service to London landlords. But the one-page website and negative review they had weren’t doing anything to boost their profile. It was time to transform their online presence, and Figment was ready with the expertise required to take this property business to the next level.
Services Provided
- Content Marketing
- Local SEO
- Managed SEO Campaign
- PPC
- SEO Web Design & Build
199%
Year on year increase in
website traffic
44
Top 3
Google Rankings
57
Tracked Keywords on
Google Page 1
35
Keywords Ranked in
Top 3 Google Map Pack
A Winning Formula, for a Rapid Rise to Success
When you start out with strong foundations, great results come faster. And with a website fully optimised to tick all the right boxes with Google, including a smooth and secure user experience, fast page load speeds and squeaky clean code, blended with a full-on tailored organic SEO campaign, that was certainly the case for homes2let. In the first 6 months alone, the business saw a significant increase in organic traffic. Significant to the tune of a mammoth 1,678%!
Not only was organic traffic riding higher than ever, homes2let was also enjoying search rankings beyond expectations. In just 7 months, they had 40 Google page 1 rankings, with 21 commanding the top 3 positions. And success continued over time, as within 20 months of the campaign start date, page 1 rankings had hit 57, with top 3 rankings having more than doubled to 44. No wonder enquiries had soared!
Google Map Pack. Top of the Block
A huge number of searches display the Google Map Pack in the top position. 93% in fact. With local search important to homes2let, it was vital to secure them a spot at the top of the pack.
Courtesy of proven strategies, we were able to achieve top 3 positions in the Google Map Pack for an impressive 35 keywords. Now it’s a whole lot easier for London landlords to find and contact homes2let.
Taking Things Above and Beyond with PPC Expertise
Working closely with homes2let, we optimised their communication strategy to the full for Google Ads, going above and beyond with ongoing refinement, and using our specialist PPC expertise to get the most out of the campaign.
The result was a very high degree of visibility for their local area, with keywords consistently ranking #1 in Google’s search results and outperforming both industry benchmarks and competitors. Leads now flow in, making for a truly satisfied client.
Pay per click traffic experienced a consistent rise over time, and with a strategy focused on reducing cost per acquisition, the client was able to enjoy the best possible return on their investment.
