Objectives

Target & acquire landlords in South London

Implementations

• The challenge was to maximise lead relevancy by targeting landlords rather than tenants on identical keywords,
• Significant ad copy A/B testing,
• Conversion tracking was optimised,
• Bidding strategy was switched to target-CPA in the search campaigns
• Additional smart display and search campaigns were launched to ensure maximisation of impressions across google properties (incl. maps)
• Local targeting was implemented and sitelinks optimised

Results:

A viable CPC strategy was implemented with a positive ROI for the client ensuring a profitable business.